Founded on San Jacinto Day, April 21, 1931, as the biggest movie theatre in Dallas. Just the Majestic and the Palace Theaters in downtown Dallas surpassed the Texas’ potential of 2000 customers. It had been known as the primary theatre in Dallas to be assembled especially for motion pictures with sound, and it also featured a pipe organ instrument which was played regularly. The first week’s schedule included the Fox Movietone News, a Buster Keaton show and a Mickey Mouse animation. Cost of entry was 35, 25, or 10 cents depending on which show you wanted to see.
When the theatre opened, it was quite a sight. With original hint and marquis. The glowing lights and Italian Renaissance front led some to tag West Jefferson as a great “Amusement Way.”
Below, the way the theater looks today.